The History of Agriculture in Nigeria from the Colonial...

THE HISTORY OF AGRICULTURE IN NIGERIA FROM THE COLONIAL ERA TO THE PRESENT DAY The agricultural history of Nigeria is intertwined with its political history. This is discussed broadly in the context of the varying constitutional frame works, viz: Colonial, the Internal Self Government and the Post-1960 periods, according to sectors. Crop Production: The period of the colonial administration in Nigeria, 1861-1960, was punctuated by rather ad hoc attention to agricultural development. During the era, considerable emphasis was placed on research and extension services. The first notable activity of the era was the establishment of a botanical research station in Lagos by Sir Claude Mcdonald in 1893. This was followed by the acquisition of†¦show more content†¦The Federal Department of Agricultural Research was retained since constitutional provisions placed agricultural research on the concurrent legislative list, while extension work remained a regional responsibility. The research findings of the Federal Research Stations were to be transmitted through Regional ministries responsible for agriculture and natural resources. There was also the setting up, in 1955, of a Technical Committee of the Council of Natural Resources made up of Federal and Regional Ministers and officials for the formulation of nation al research programmes as well as the co-ordination of Federal and Regional research activities. Regionalization of agriculture created a great awareness of the need for intensification of activi ties in both the research and extension fields. This led the Regions to expand, considerably, their research and extension activities in agriculture. The post-1960 was one of extensive planning and regional competition in agriculture. Concentration of attention on commodity exports, the utilisation of taxation policy by the Marketing Boards as an instrument of development finance, and the belief that food production activities could take care of themselves without any governmental intervention, became the official farm policy. Under regi onal independence, the agricultural history of the nation entered a new phase of modification ofShow MoreRelatedRevenue Allocation System in Nigeria Pre- Independence.3775 Words   |  16 PagesIntroduction Nigeria is Africa’s leading producer of oil and the seventh largest producer of crude oil in the world, and equally endowed with other numerous natural resources. But rather than utilizing its resources for maximum development, the country is unfortunately bedevilled with how to efficiently and effectively distribute oil revenues in an equitable manner. 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Brand Potency of Soft Drink in India Free Essays

string(125) " focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact\." Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company Background Soft drink market size for FY00 was around 270 million cases (6480mn bottles). We will write a custom essay sample on Brand Potency of Soft Drink in India or any similar topic only for you Order Now The market witnessed 5- 6% growth in the early‘90s. Presently the market growth has growth rate of 7- 8% per annum compared to 22% growth rate in the previous year. The market size for FY01 is expected to be 7000 million bottles. Soft Drink Production area The market preference is highly regional based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0. 7% of the total carbonated beverage market. Growth promotional activities The government has adopted liberalized policies for the soft drink trade to give the industry a boast and promote the Indian brands internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost. The soft drinks market till early 1990s was in hands of domestic players like campa, thumps up, Limca etc but with opening up of economy and coming of MNC players Pepsi and Coke the market has come totally under their control. The distribution network of Coca cola had 6. 5 lakhs outlets across the country in FY00, which the company is planning to increase to 8 lakhs by FY01. On the other hand Pepsi Co’s distribution network had 6 lakh outlets across the country during FY00 which it is planning to increase to 7. 5 Lakh by FY01. Types Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks can be further divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks while mango drinks come under non carbonated category. The market can also be segmented on the basis of types of products into cola products and non-cola products. Cola products account for nearly 61-62% of the total soft drinks market. The brands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavors available, namely: Orange, Cloudy Lime, Clear Lime and Mango. About Pepsico Its Products PepsiCo Mission â€Å"To be the world’s premier consumer products company focused on convenience foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. † Corporate Profile PepsiCo In India PepsiCo entered India in 1989 and has grown to become one of the country’s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo India and its partners have invested more than U. S. $1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors. PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks – Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers. Performance With Purpose Performance with Purpose articulates PepsiCo India’s belief that its businesses are intrinsically connected to the communities and world that surrounds it. Performance with Purpose means delivering superior financial performance at the same time as we improve the world. To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact. You read "Brand Potency of Soft Drink in India" in category "Papers" |  |[pic] | | | | | |[pic]REPLENISHING WATER PepsiCo India continues to replenish |[|[pic] | |water and aims to achieve positive water balance by 2009, |p|PARTNERSHIP WITH FARMERS | |which means it is committed to saving and recharging more |i|PepsiCo India’s Agri-partnerships with farmers help more than | |water than it uses in its beverage plants. |c|22,000 farmers acros s the country earn more. | |]| | |   |  |   | |[pic] |  |[pic] | | | | | |   |  |   | |[pic] |  |[pic]HEALTHY KIDS | |WASTE TO WEALTH | |PepsiCo India will stay committed to the health and well-being| |PepsiCo India continues to  convert Waste to Wealth, to make | |of children. It will continue to provide children with a | |cities cleaner. This award winning initiative has   established| |healthy and fun portfolio while simultaneously tackling the | |Zero Solid Waste centres that benefit more than 2,00,000 | |calories out’ side of the equation by expanding its Get Active| |community members throughout the country | |programme for kids, especially for school going children. | | |PepsiCo will also launch and distribute products directly | | | |aimed at addressing nutritional deficiencies and will launch a| | | |pilot program that directly delivers against the United | | | |Nations’ Millennium Development Goal to eradicate extreme | | | |poverty an d hunger by 2015. | PepsiCo’s global commitment to Performance with Purpose PepsiCo believes that its performance is fundamentally connected to its purpose agenda which represents the commitment to give back as the company grows. It is a continuing journey that spans three major areas of focus – human, environmental and talent sustainability. Human Sustainability reflects PepsiCo’s goal of nourishing consumers with products that range from treats to healthy eats. PepsiCo’s products have always offered consumers nutrition as well as great taste. The progress that PepsiCo has made under the Human Sustainability pillar includes reformulating some of its products to improve their nutritional profile while launching products that reflect consumer demand for healthier nutritious snacks and beverages. PepsiCo partners with Governments, health officials and Non Governmental Organisations to help address obesity concerns and it continues to provide consumers with new product choices and innovations. Environmental Sustainability is based on PepsiCo’s commitment to strive to replenish the resources used where possible, and minimize the impact on the environment. PepsiCo continues to work to further reduce its water and electricity consumption and improve its packaging sustainability. Across the world, PepsiCo has re-used water from its processing plants and has worked with local communities to provide access to clean water, while supporting farmers to deliver â€Å"more crop per drop. † Talent Sustainability is founded on PepsiCo’s belief that cherishing its extraordinary group of people is crucial to building an empowered workforce. PepsiCo pursues diversity and creates an inclusive environment which encourages associates to bring their whole selves to work. PepsiCo has increased female and minority representation in the management ranks and has encouraged employees to participate in community service activities while continuing to create rewarding job opportunities for people with different abilities. Together, PepsiCo associates across the world are building on the platform of Human, Environment and Talent Sustainability, while delivering great financial results. PepsiCo India’s Performance With Purpose To deliver on the commitment of Performance With Purpose, PepsiCo India continues to build on  its strong foundation of achievements and scale up its initiatives while focusing on the following 4 critical areas that are linked to its business and where it can have the most impact. PepsiCo India’s Performance with Purpose | |Replenishing water | |[pic] | |PepsiCo India continues to replenish water and aims to achieve positive water balance by 2009, which means it is committed to saving | |and recharging more water than it uses in its beverage plants. | | | |   | |Waste to Wealth | |[pic] | |PepsiCo India continues to  convert Waste to Wealth, to make cities cleaner. This award winning initiative  has established Zero Solid | |Waste centres that benefit more than 200,000 community members throughout the country. | | | | | | |[pic] | | | | | |   | |[pic] | | | | | | | |Partnership with Farmers | |[pic] | |PepsiCo India’s agri-partnerships with farmers help 22,000 farmers across the country earn more. | | | | | | | |   | |Healthy Kids | |[pic] | |PepsiCo India stays committed to the health and well-being of  kids. It will continue to provide children with a diverse, heathful and| |fun portfolio while simultaneously encouraging active lifestyles by expanding its Get Active programme for kids, especially for | |school going children. PepsiCo will also launch and distribute products directly aimed at addressing nutritional deficiencies and | |will launch a pilot program that directly delivers against the United Nations’ Millennium Development Goal to eradicate extreme | |poverty and hunger by 2015. | | | [pic] Pepsi is a soft drink that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Free, Pepsi AM, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Vanilla Pepsi, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan. In October 2008, Pepsi announced they would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand’s blue and red globe trademark became a series of â€Å"smiles,† with the central white band arcing at different angles depending on the product. As of January 2009, Pepsi’s newer logos have only been adopted in the United States. Currently, Pepsi Wild Cherry and Pepsi ONE are the only two products that still use their previous design. Diet Pepsi Wild Cherry, Diet Pepsi Lime, and Diet Pepsi Vanilla received the redesign. Origins Pepsi was originally named â€Å"Brad’s Drink†, after its creator, a pharmicist in New Bern, North Carolina. It was created in the summer of 1893 and was later renamed Pepsi Cola in 1898, possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. Another theory is that Bradham and his customers simply thought the name â€Å"Pepsi† sounded good and reflected the fact that the drink had some kind of â€Å"pep† in it because it was a carbonated drink. And another theory is that the word Pepsi was chosen because it reflected phonetically the sound of a can being opened, the sound â€Å"pop† â€Å"schi†, was condensed and simplified in the name â€Å"Pepsi†. This theory can be considered folklore only, since at the time of the naming of the drink, Pepsi was sold in glass bottles and not metal cans; and the pop top lid producing Pepsi’s oddly phonetic sound wouldn’t be invented for another forty years. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1929, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as â€Å"A bully drink†¦ refreshing, invigorating, a fine bracer before a race† In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi’s assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores’ fountains after Coke refused to give him a discount on syrup. Guth then had Loft’s chemists reformulate the Pepsi-Cola syrup formula. Rise During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle â€Å"Pepsi cola hits the spot / Twelve full ounces, that’s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,† Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi’s status. In 1936 alone 500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi-Cola’s profits doubled. Pepsi’s success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft’s finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. Marketing [pic] [pic] A bottle of Pepsi with its 2003-2008 logo. This Pepsi logo is still used with Pepsi Wild Cherry, Pepsi ONE, and in many countries. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the test results to the public. In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 â€Å"Ageless Wonders† that â€Å"helped redefine promotion marketing. † In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word â€Å"Pepsi. † In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola’s earlier simplification of their can and bottle designs. Due to the timing of the new logo release, some have criticised the logo change, as the new logo looked strikingly similar to the logo used for Barack Obama’s successful presidential campaign, implicating a bias towards the President. Also in 4th quarter of 2008 Pepsi teamed up with Google/Youtube to produce the first daily entertainment show on Youtube for Youtube. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is refreshed daily from Pepsi. Since 2007, Pepsi, Lay’s, and Gatorade have had a â€Å"Bring Home the Cupâ„ ¢,† contest for Canada’s biggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for a chance at winning a party in their hometown with The Stanley Cup and Mark Messier. In 2009, â€Å"Bring Home the Cupâ„ ¢,† changed to â€Å"Team Up and Bring Home the Cupâ„ ¢. The new installment of the campaign asks for team involvement and an advocate to submi t content on behalf of their team for the chance to have the Stanley Cup delivered to the team’s hometown by Mark Messier. Bans in India Pepsi arrived on the black market in India in 1988. In 2003 and again in 2006, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, claimed that soda drinks produced by manufacturers in India, including both Pepsi and Coca-Cola, had dangerously high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, were banned in 2006 following partial bans on the drinks in schools, colleges and hospitals in five other Indian states. On September 22, 2006, the High Court in Kerala overturned the Kerala ban ruling that only the central government can ban food products. Rivalry with Coca-Cola Main article: Cola Wars According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the â€Å"Pepsi Challenge†. These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the â€Å"Challenge† across the nation. This became known as the â€Å"Cola Wars. † In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly introducing a modified version of the original formula (removing the expensive Haitian lime oil and changing the sweetener to corn syrup) as Coke â€Å"Classic†. In the U. S. , Pepsi’s total market share was about 31. 7 percent in 2004, while Coke’s was about 43. 1 percent. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic; the Canadian provinces of Quebec, Newfoundland and Labrador and Prince Edward Island; and Guatemala.. Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Quebecois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product. PepsiCo use the slogan â€Å"here, it’s Pepsi† (Ici, c’est Pepsi) to answer to Coca-cola publicity â€Å"Everywhere in the world, it’s Coke† (Partout dans le monde, c’est Coke). By most accounts, Coca-Cola was India’s leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India’s Liberalization policy. In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India’s market share was 52. 5%. [pic] [pic] A sticker from a USSR-produced Pepsi bottle. The logo shown is a version used from 1973-91. In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War ended. In 1972, Pepsico company struck a barter agreement with the then government of the Soviet Union, in which Pepsico was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U. S. S. R.. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like â€Å"coca colonization†, Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term â€Å"Pepsi-stroika† began appearing as a pun on â€Å"perestroika†, the reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin’s book â€Å"Generation P†. In 1989, Billy Joel mentions the rivalry between the two companies in the song We Didn’t Start The Fire. The line â€Å"Rock Roller Cola Wars† refers to Pepsi and Coke’s usage of various musicians in their advertising campaigns. Coke used Paula Abdul,while Pepsi used Michael Jackson. They then continued to try to get other musicians to advertise their beverages. Whilst filming the Pepsi advert Michael Jackson burned his hair. In 1992, following the Soviet collapse, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19. 4 percent, followed by Pepsi with 13 percent. Ingredients Pepsi-Cola contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid, and natural flavors. The caffeine-free Pepsi-Cola contains the same ingredients minus the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine. Competitors †¢ Coca-Cola †¢ R. C. Cola Brands Under Pepsico (used in research) 1. Miranda 2. Slice 3. Mountain Dew 4. 7 Up About Miranda Mirinda is a brand of soft drink available in fruit varieties including orange. A â€Å"citrus† flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda represents the majority of Mirinda sales worldwide. Mirinda is owned by PepsiCo and is primarily commercialized outside of North America. It competes with Coca-Cola’s Fanta and Cadbury-Schweppes’s Orange Crush brand, with flavor brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations depending on the taste of individual markets. History Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola’s Fanta brand. Since 2005, Mirinda flavors have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). Pepsico also tried to sell Mirinda in Brazil in late 1996, but the brand was discontinued in 1997 after weak sales, keeping the local brand Sukita under production. Recent events Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s and a campaign in the 1994-1996 time frame with a campaign using the tag-line ‘The Taste is in Mirinda’ with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of ‘Mirindaaaa’. Also in this same country Mirinda launch a campaign with the Pokemon anime series to the children with a promotion of many gadgets with the characters of the manga series. A recent, highly successful advertising campaign was launched in India featuring a handsome young gentleman, Stefan Persson, gallivanting about town in hunt of his sweet sweet Mirinda. Stefan’s credible portrayal of the Mirinda-obsessed youth earned the campaign accolades in Brand Equity, the advertising section of a leading financial newspaper. Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi’s stable of creative agencies, including BBDO and J Walter Thompson. Mirinda also regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavour of drinks called Mirinda Sorbet. They come in two flavours: Raspberry and Lime. Facts [pic] [pic] Pepsi and Mirinda (orange flavor) with Arabic labels (bottled, left to right). †¢ Mirinda is available in most continents of the world with other PepsiCo products. It is also in the Middle Eastern markets, but the name is commonly mispronounced as â€Å"Miranda† due to its Arabic spelling. †¢ The name â€Å"Mirinda† means â€Å"amazing† in Esperanto. There is a claim that the original manufacturer of Mirinda, which later sold the brand to PepsiCo, was an Esperanto-speaking individual. †¢ Spanish-speaking consumers may also associate it with merienda or afternoon (teatime) snack. †¢ Mirinda’s primary formulation is as an artificially flavored beverage; however, it has been produced in the past with a percentage of fruit juice, usually due to local tax benefits tied to non-artificial juice ingredients. †¢ Mirinda was sold in a distinctive ribbed glass bottle in Australia and parts of Southeast Asia, when originally released there. Mirindas asesinas (â€Å"Killer Mirindas†) was the first short film of the Spanish filmmaker Alex de la Iglesia About Slice Slice is a line of fruit-flavored soft d rinks manufactured by PepsiCo and introduced in 1984, with the lemon-lime flavor replacing Teem. Varieties of Slice have included Apple, Fruit Punch, Grape, Passionfruit, Peach, Mandarin Orange, Pineapple, Strawberry, Cherry Cola, â€Å"Red†, Cherry-Lime, and Dr Slice. Originally, the drink was known for containing 10% fruit juice, but that was discontinued by 1994. The original design of the can was a solid color, related to the flavor of the drink. These were replaced around 1994 with black cans, with a colorful burst (once again, related to the flavor of the drink), along with slicker graphics. Around 1997, the cans became blue with color-coordinated swirls. The original orange flavor was reformulated at this time with an infiltration marketing campaign led by Danieli. The new flavor’s slogan was â€Å"it’s orange, only twisted. † Orange Slice has since been changed back to its original flavor. Lemon Lime Slice was replaced by Sierra Mist in most markets in the summer of 2000. Sierra Mist became a national brand in 2003. The rest of the Slice line was replaced in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr Slice variety can still be found in some fountains. It has been discontinued in more and more markets though. In early 2006, the Slice name was resurrected for a new line of diet sodas from Pepsi, called Slice ONE. Initially, Slice ONE was available exclusively at Wal-Mart stores, in orange, grape, and berry flavors. All three flavors are sweetened with Splenda. In 2009 Slice (Orange, Diet Orange, Grape, Strawberry, Peach) will be sold only in Wal-Mart Stores. About Mountain Dew [pic] Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 1940s, then by Barney and Ally Hartman, in Fayetteville, North Carolina and across the United States in 1964. When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and translucent. As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. On October 15, 2008, it was announced that Pepsi would be redesigning their logos and re-branding many of their core products by the end of 2008. At the same time they registered the name â€Å"mtn dew† and a related logo with the United States Patent and Trademark Office. This also announced the re-launch of Mountain Dew in the UK, which was released by Pepsi in 1996 but was dropped in 1998 due to low sales. As of April 2009, the flavors â€Å"Code Red† and â€Å"Live Wire† continue to use the previous Mountain Dew design. Ingredients Mountain Dew lists its ingredients as: †¢ Carbonated water †¢ Sugar (replaced by High fructose corn syrup (HFCS) in much of the United States) †¢ Concentrated orange juice †¢ Citric acid †¢ Natural flavors †¢ Sodium benzoate (preserves freshness) †¢ Caffeine (54 mg per 12  US  fluid ounces (350  ml)) †¢ Sodium citrate †¢ Erythorbic acid (preserves freshness) †¢ Gum arabic †¢ Calcium disodium EDTA (to protect flavor) †¢ Brominated vegetable oil †¢ Thiamin hydrochloride About 7 UP [pic] 7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world. The 7 Up logo includes a red spot between the ‘7’ and ‘Up’; this red spot has been animated and used as a mascot for the brand as Cool Spot. Name According to Professor Donald Sadoway (MIT) the name is derived from the atomic mass of Lithium, 7, which was originally one of the key ingredients of the drink (as lithium citrate). However, there are numerous myths explaining the name. One popular myth is that its creator named the soft drink after seeing a cattle brand with the number 7 and the letter U. Other theories suggest that the drink was formulated with seven flavors plus the bubbles from the drink’s carbonation (the bubbles go up). Other ideas include the original bottle contained seven ounces; its creator came up with the name while playing dice; that it was the 7th large commercial lemonade brand that tasted the same. Another rumor has it that the name was created because the company had previously failed six times, hence the name â€Å"7 Up†. Before the formula change in 2006, a can of 7 Up included seven ingredients. The â€Å"Up† in the drink’s name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers. Some people mistakenly believe that the name 7 Up comes from the belief that its pH is 7. 0 and therefore neutral. This is not the case at all: the pH of 7 Up is comparable to many other soft drinks. At a pH of 3. 67, Diet 7 Up is less acidic than lemon juice (pH 2. ), vinegar (pH 2. 9) or wine (pH 3. 5). History 7 Up was created by Charles Leiper Grigg who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named â€Å"Bib-Label Lithiated Lemon-Lime Soda†, was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today’s health foods. Specifically it was marketed as a hangover cure. The product’s name was soon changed to 7 Up. The Great Depression was just the beginning of the business challenges the product would face. In its early years, there were around 600 lemon-lime beverage brands being sold in the US. 7 Up was able to survive and become the market leader in the category by being one of the first to be nationally distributed as well as being marketed as more healthy than other soft drinks. The success of 7 Up led Grigg to rename his company to â€Å"The Seven Up Company† in 1936. Lithium citrate was removed from 7 Up’s formula in 1950. Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up’s position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke’s actions in court as â€Å"anti-competitive†, a challenge they eventually lost. Formula 7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U. S. was re-formulated so that it could be marketed as being â€Å"100% Natural†. This was achieved by eliminating the preservative calcium disodium EDTA, and replacing sodium citrate with potassium citrate in order to reduce the beverage’s sodium content. This re-formulation contains no fruit juice and is still sweetened with high fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and special interest groups to challenge the ad campaign’s â€Å"natural† claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as â€Å"100% natural†. Instead, It is now promoted as having â€Å"100% Natural Flavors†. The controversy does not extend to other countries, such as the United Kingdom, where high fructose corn syrup is not generally used in foods, including 7 Up. Methods used during my research:- Interview method During the research I used the personal interview method. I asked the questions generally face to face. sometime only for the appointment I used the telephonic method. Questionnaire method Mostly I used the proper sequencing of the questions I used rating scale method Reason: – I think that this type of question is very easy and attractive to give the answer for respondent. I also used multiple choice type questions. Reason: – because this type of question is also easy for the respondent to give the answer. This is also helpful for clear and reasonable analysis. Open ended: – this type of question I also used in the form of personal interview. Research Design The design that is used in this project is exploratory design. The reason for choosing this design was to get clear response from the customers. I also used descriptive research design. Research Instrument used In this research I used mainly the structured questionnaire for getting the different type of information. Sample Size My sample size for this research report was of 100 individuals. Fieldwork It includes giving out in the field to collect required information and data from the concerned person. I used to visit major educational institutes, localities, markets, shops, malls usually area wise conducting short interviews giving awareness and for the promotion about the. Under this survey my main objective was to have an interaction with its users and to find out their preferences. ANALYTICAL TOOLS USED Different types of charts are used : 1) Pie 2) Cylindrical Charts 3) Column Charts 4) Table of all percentage. About the Research Particularly about the project, this research was carried to know the Brand potency about the various brands of soft drinks in Indian Market on the basis of calculations of several values of each brand namely: 1. Value Of Memorization (VM): this is value of a brand which states the degree of remembrance of a particular brand. It tells that how much does one individual remember about the brand. 2. Value Of Association (VA): this is the value of the brand which tells the degree of association of a brand for an individual to his personal life experiences. 3. Value Of Description (VD): this is the value of the brand which tells the degree of a brand, that how much does it describes its features according to its brand name. 4. Value Of Motivation (VMo): this tells the value of the brand in the terms of the degree of motivation which the brand gives to the user to buy it. 5. Value Of Reurchase (VR): this tells the value of a brand according to which it can be calculated and stated that an individual will repurchase the brand. Market Potency = VM*VA*VD*VMo*VR Softdrink Brands Chosen for Research 1. Pepsi 2. Coca-cola 3. Thums Up 4. Mountain Dew 5. Sprite 6. 7 Up 7. Maaza 8. Slice 9. Mirinda 10. Fanta Data Analysis Interpretation 1. People going for Brand wise or Taste wise in soft drink brands? (out of 100) [pic] Interpretation: According to the above mentioned question, it was asked that whether the user have soft drinks on the basis of Brand or its taste. Therefore it can be interpreted from the above graph that 77% of the sample size goes for soft drinks on the basis of its taste whereas 23% of the sample size goes on the basis of its brand. |Brandwise |Tastewise | |23 |77 | 2. Average, maximum minimum age of the sample ? (out of 100) [pic] Interpretation: According to the interpretation of this graph we can conclude that the average age of the sample is of 23 years, maximum age of the sample is of 49 years and minimum age of the sample is of 16 years. |Average Age |23 | |Maximum Age |49 | |Minimum Age |16 | 3. Value of memorization for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi Coke holds the maximum Value of Memorization among all the other brands i. e. these brands are quickly comes into the mind of the consumers. Whereas Slice fanta holds the least value of memorization (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 34 |4. 19 |4. 16 |3. 48 |3. 01 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 62 |3. 58 |3. 58 |3. 29 |2. 95 | 4. Value of Repurchase for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi, coke, Maaza Thums Up holds the maximum Value of Repurchase among all the other brands (11%) i. e. these brands are easily repurchased by the customers. Whereas Fanta holds the least value of repurchase (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 54 |3. 56 |3. 82 |3. 07 |2. 97 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 61 |3. 07 |3. 29 |2. 84 |2. 49 | 5. Value of motivation for each soft drink brand. pic] Interpretation: According to the diagram Thums Up holds the maximum Value of Motivation among all the other brands (13%) i. e. this brand easily motivates the customers. Whereas Fanta holds the least value of motivation (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 43 |3. 43 |3. 76 |2. 88 |2. 83 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 28 |3. 27 |3. 19 |2. 9 |2. 37 | 6. Value of Association for each soft drink brand. [pic] Interpretation: According to the diagram Pepsi holds the maximum Value of Association among all the other brands (13%) i. e. this brand is easily associated by the customers to their personal life experiences. Whereas, Fanta holds the least value of Association (7%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 43 |4. 33 |4. 47 |3. 32 |3 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 19 |3. 59 |3. 54 |3. 43 |2. 63 | 7. Value of Description for each soft drink brand. [pic] Interpretation: According to the diagram Thums up Mazza holds the maximum Value of Description among all the other brands (12%) i. e. this brand is easily Describes its brands name according to the taste and brand it holds. Whereas, Fanta holds the least value of Description (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 2 |3. 51 |3. 96 |2. 86 |3. 32 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 75 |3. 29 |3. 06 |2. 95 |2. 56 | 8. Which brand holds the maximum market potency ? This is the original question for which this whole research was carried on, he answer for the maximum market potency holder brand can be interpreted by the following charts: [pic] [pic] Interpretation According to the above mentioned bar and chart it can clearly be known that in Indian Soft drink market specifically in Lucknow region Brand Thums Up has a maximum market Potency i. e. the brand Thums Up is very well known, remembered, and demended the most in the market by the consumers. Percentage wis e Thums Up holds 22% of the total Brand Potency while Fanta holds the minimum market Potency. It can be noticed thoroughly that both the maximum and the minimum potency brands are owned by COCA COLA. Pepsi holds the third position with 15% of brand potency. Above bar chart also deicts the brands with their levels in the analysis. Suggestions Recommendations This research was particularly carried for only knowing the barnd name in the soft drink market of lucknow having the maximum market Potency which is Thums Up. It is suggested to Pepsico in Lucknow that it holds the third position in the research of market potency, which Pepsi brand holds. It is noticeable that the first positions are held by the competitors Coke. The company Pepsico should increase their marketing efforts. Limitations of the Study Though best efforts have been made to make the study fair, transparent, error free, there might be some inevitable and inherent limitations. Though I tried my level best to make this report most accurate, some of the limitations are as follows : ? This study is valid for Lucknow city only. ? Due to certain unavoidable reasons, it was not possible to cover each and every outlet such as holidays, absenteeism, working closed etc. ? There may be some biased response. ? Some of the customers didn’t provide dull data. ? Most of the customers were too busy to meet. ? Too much time consumed on some calls because of appointments and waiting. Conclusion Soft drink market whether on micro or macro scale, it is vast and full with great opportunities. It is one of the industry which is not adversely affected by the recession process. Demand for soft drink is still at large, which is resulting in the launch of new and more soft drink variants. Due to which also the companies are adopting aggressive market strategies. Although consumers are going for and liking every soft drink brand but definitely some brands have more value and demand in the market than compared to others. This research was carried out for knowing the brand having maximum market potency, which is Thums Up hence objective achieved. At the end of this report we can clearly conclude that Coke had been greatly got success in the local Lucknow market of soft drinks as the first two positions of maximum potency Brands are held by Thums Up (22%) and Coca cola (16%). This tells us that coke’s marketing strategy is far more clear cut and accurate than its competitors Pepsico, Coke is very well understanding the mind of the local Lucknow Consumer’s, which is making coke and its other brands more preferred and desired by the consumers in Lucknow market than compared to Pepsico’s Brands. Annexure Name:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Age:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Address:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Mob. No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Occupation:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. E-mail:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1: Excellent2: Good3: Average4: Satisfactory5: Bad Questn 1 : Which softdrink do you drink the most ?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ Questn 2: You choose your softdrink on what basis ? Brand wise ()Taste wise () Questn 3: How early and fast can you recall the following brands first? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 4: Priority wise tell that which brand will you repurchase again ? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 5: Do you get attracted or feel motivated towards the following brands for the purpose of use ? |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 6: Are you aware of the company names of these brands ? rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 7: Do you feel that the following brand names justify their name with their purpose ? Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] How to cite Brand Potency of Soft Drink in India, Papers

The Growing Popularity of Cosmetic Surgery free essay sample

With the convenience of non-invasive procedures and more accessible costs, women, and increasingly men, are drawn to go through surgical procedures for aesthetic purposes.? However, can cosmetic surgeons always guarantee you a successful result Are you prepared to bear the risk of any surgical failure Over the past few decades, cosmetic surgery has already gained mainstream acceptance, particularly in well-developed countries, such as the United States, Japan and South Korea.? It is thought to be a miracle to fulfill perfection.? Such fallacies have overlooked the negative impacts of cosmetic surgery have on patients.? This paper aims to explore the phenomenon of cosmetic surgery and its consequences.? It will first analyze the reasons for plastic surgery, and then discuss the physical and psychological risks associated with it. The popularity of plastic surgery has been growing at a staggering rate.? According to statistics released by the American Society of Plastic Surgeons (ASPS), there were 13. We will write a custom essay sample on The Growing Popularity of Cosmetic Surgery or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1 million of cosmetic procedures performed in the United States in 2010 (American Society of Plastic Surgeon, 2011).? Unlike reconstructive plastic surgery, which is performed on abnormal body parts caused by birth defects, injuries and diseases, cosmetic surgery aims to improve appearance and self-esteem by reshaping the normal structures of the body.? Some popular cosmetic procedures include liposuction, breast augmentation, rhinoplasty and botox treatment. Reasons for Cosmetic Surgery Generally, there are three reasons why people opt for cosmetic surgery. The first reason to motivate people to undergo surgical makeovers is their body-image dissatisfaction.? These people often have poor self-confidence and self-image, or being too obsessed with their physical appearance.? They wish to get rid of their imperfections and look more attractive by enhancing physical features.? For example, getting a liposuction to remove fat, having a botox treatment or facelift to remove wrinkles caused by aging. Another reason why people seek cosmetic surgery is to boost job prospects.? Holding other things such as job experience and academic qualifications constant, a good-looking candidate usually gives employers a good impression.? Particularly, modeling and service industry jobs like sales and flight attendants require a pleasant appearance.? In Hong Kong, University graduates are spending thousands of US dollars on surgical procedures, in their quest for the desirable jobs (The Harley Medical Group, 2011).? The reason behind is that a good-looking appearance may not guarantee you a job, however, it somehow enhances one’s competitiveness and gives them an edge in the workplace, thus better job prospects. The influence by mainstream media and celebrities is also a major contributing factor of the rising demand for cosmetic surgery.? There are various forms of media regarding cosmetic procedures, such as newspapers, magazines, advertisement, reality TV shows like Dr. 90210 and Extreme Makeover.? Not only do they convey the unrealistic and narrow standards of beauty, they also exaggerate the likelihood of positive outcomes, encouraging people to undergo surgical makeovers.? A study shows that four out of five patients who are seeking first-time cosmetic surgery reveal that they are convinced by plastic surgery reality TV shows (Rajashri, 2008).? Without any government interference or legislation, the cosmetic industry has mushroomed.? This leads to general public being targeted by highly visible advertising for cosmetic surgery services (Lusted, 2009). In addition to mainstream media, people go for cosmetic surgery due to celebrities influence.? Some celebrities admitted to having cosmetic procedures done like Michael Jackson and Tara Reid.? They set an example for their fans to follow, especially the younger generation, conveying a message that outer beauty is more important and can win success and admiration (Seoul Style, 2009). There are positive impacts that cosmetic surgery may bring.? A study by Sarwer, an associate professor of psychology, showed that 87 percent of patients are satisfied with their surgery.? They showed improvements in their overall body image, self-confidence, social lives, sex lives and interpersonal relationships (Melissa, 2005).? Therefore, cosmetic surgery helps enhance quality of life for those who are born with birth defects, or who are simply unhappy with their body image. Negative Impacts of Cosmetic Surgery All surgical procedures take risk.? Dangers and undesirable results remain a possibility. Physically, complications may happen on patients.? Surgery holds risks ranging from wound infections, bleeding, scarring and skin irritation.? Patients will also come across some discomfort, including normal bruising, swelling and pain.? Other complications like damages to tissue, muscle, nerve or organs, and disfigurement are possible (Justin, 2009).? The damage will be permanent and it will be impossible to remove it completely.? More seriously, cosmetic surgery can be life-threatening and even deadly too.? Wang Bei, a former contestant on Super Girl, died on November 15, 2010 during ‘facial bone-grinding surgery (South China Morning Post, 2010).? It is clear that cosmetic surgery would definitely jeopardize the patients’ health, and is a total disregard of the human body as a holistic, organic component. Psychologically, once unexpected results do occur, they will create emotional distress for the patients.? The operation lies heavily on the skill of the surgeon.? However, there is a huge discrepancy in the quality of cosmetic service.? Even the best qualified surgeon cannot offer you a risk-free surgery nor guaranteed results.? A research on patients psychological and psychosocial functioning before and after cosmetic surgery (Melissa, 2005), found that patients who are dissatisfied with surgery may experience depression and adjustment problems, social isolation, family problems, self-destructive behaviors and anger towards the surgeon.? The researcher also found that patients may seek multiple unnecessary cosmetic procedures due to cosmetic surgery addition.? This is known as Body Dysmorphic Disorder (BDD).? After receiving repeated procedures, the patients are often left with an unnatural appearance or poor surgical outcomes.? Since changes are usually irreversible, the undesirable results may in turn bring emotional distress to the patients, creating a vicious cycle. This essay has discussed the reasons for cosmetic surgery and its impacts on patients. Though there are positive impacts of cosmetic surgery, it is evident that the dangers of cosmetic surgery outweigh its advantages.? We should not resort to the surgeon’s knife in the quest for beauty and perfection.? There are more important things in life that deserve greater concerns, such as family love, friendship, health. Remember a good-looking appearance would not win you more recognition and admiration.? It is our personality that truly matters.

War And Psychology Essays - Christian Fiction, The Screwtape Letters

War And Psychology The experience of war places stresses on the human spirit that can scarcely be imagined in peacetime. Dilemmas that can be largely avoided in time of peace must be faced in a time of war. Concern for one's own physical safety is often at odds with concern for the wellbeing of one's countrymen. The dictates of the mind often fight the dictates of the emotions. In such a tug of war situation, where practical and moral factors align themselves in strange and ironic patterns, it is hardly surprising that individuals respond in highly divergent ways. In this paper, the dangers that war poses to the human psyche will be considered and an attempt will be made to account for the some of the variability that can be seen in the way in which individuals respond to these threats. An examination of two books suggests that certain character traits help inoculate people in time of war, better enabling them to withstand the assaults of war. It also suggests that the absence of certain traits makes people vulnerable when they are placed in threatening circumstances. In examining two literary works: The Screwtape Letters by C.S. Lewis and The English Patient by Michael Ondaatje three character traits that were necessary in order to ensure spiritual survival were clearly shown. These traits were faith, courage, and loyalty. In the course of this paper, special attention will be given to the character traits described above. The significance of their presence or absence in the personalities of a number of literary characters will be considered. In The Screwtape Letters, Lewis' portrays an anonymous English protagonist struggling to maintain his spiritual integrity against the assaults of temptations of Hell during World War Two. In The English Patient, Ondaatje portrays a group of characters, brought together by their circumstances, reacting to what the author portrays as the tidal wave of war. The importance of faith, courage and loyalty enable Lewis' character to spiritually survive all the assaults of wartime. The absence of these characteristics cause Ondaatje's characters to flounder. Faith, courage and loyalty provide a necessary framework for moral thought and action, enabling the soul to survive even under the adverse conditions presented by war. C.S. Lewis deals extensively with the dangers that war poses to the human psyche. In his wartime work entitled The Screwtape Letters, he presents an essentially hopeful view concerning the ability of the soul to survive the assaults of war. He proposes that having the right perspective is the key to the soul's survival. Lewis deals with a wide variety of temptations that serve to undermine the integrity of man in his journey through life. All of these temptations assert their power to some degree in peacetime. Yet, their power is often strengthened by the pressures of war. In The English Patient, Michael Ondaatje presents an entirely different perspective concerning the effects of war on the human psyche. Although he never spells it out, Ondaatje seems to take a fairly deterministic view. The fate of his characters often seems to lie beyond their control. It is almost as if his characters have been struck by a giant tidal wave and are helpless to resist as they are carried away. The reader seldom gets the impression that Ondaatje's characters have alternatives other than to think and act the way they do. They are presented as victims of circumstances who warrant our compassion but not our judgment. Each leaves the war deeply scarred in the spiritual sense. In the work of C.S. Lewis, faithfulness to God is the factor that ensures the soul's survival. Lewis describes the danger of being overwhelmed by "the stream of immediate sense experiences" (Lewis pg.12). A man's tendency to focus on the immediate and the personal at the expense of the universal threatens his ability to survive in any spiritual sense. When focusing on his own inconvenience, hunger and pain, a man tends to lose sight of broader concerns, such as his spiritual wellbeing and the common good. Faith enables a man to focus on the spiritual and the eternal, to face each day's trials with commitment and determination and to survive war with his psyche intact. Lewis grapples with the paradox of war. Lewis argues convincingly that, while some may be destroyed by war, others may actually experience spiritual growth through adversity. Alerted to the finite nature of life and made more conscious of the needs of others, a man's faith and strength may flourish in ways that he never dreamed possible. Lewis dispels the belief that

How did the design of the Colosseum relate to its public function and to its symbolic meaning Essays

How did the design of the Colosseum relate to its public function and to its symbolic meaning Essays How did the design of the Colosseum relate to its public function and to its symbolic meaning Paper How did the design of the Colosseum relate to its public function and to its symbolic meaning Paper next was the Ionic order which was slender and above that was the Corinthian , which was the most noticeably slender of all. The Articulation of the Colosseum added to its delight as hugely decorated walls seemed inviting, making it seem welcome and not so imposing but also added to the beauty of the building. The symmetry of the exterior with the use of columns and entablatures added to its appeal. The symbolic meaning of the Colosseum as a statement of imperial splendour was further enhanced by its size and its location in the centre of the city, placing it literally and symbolically in the centre of Rome. What attitude towards the Roman games did the ancient writers express? How would you account for the differences and similarities between these attitudes? The Games were an integral part of the Roman way of life for over 500 years. They were a way of expressing Roman citizenship and a celebration of the power and wealth of the Roman Empire. They were an important factor in reinforcing the might of the Empire. There were a variety of viewpoints in the attitudes towards the Roman games expressed by ancient writers. The backing of the Emperor was an element of the games that was seen to be politically wise to praise. Martialis shamelessly flatters his patron Domitian, A treacherous lion had harmed his master with his ingrate mouth, daring to violate the hands he knew so well: but he paid a fitting penalty. Martial is praising the use of public executions played out in the amphitheatre. He also is in awe of the fast moving sets and scenery, But a short while hence you will be saying: Here but lately was the sea. He seems wholeheartedly in favour of the games and sees no wrong in the public executions, wild beast attacking criminals and the public displays of sexual intercourse. However in stark contrast to Martialiss view, Apeleius seems tormented and utterly horrified with the events about to take place in the arena, besides the contagion of the damnable polluted woman, I was greatly tormented by the fear of death. It could be argued that the differences in opinion could be due to the fact that Martialis narrates as a spectator, whereas Apeleius makes the events more personal and brings them to life by narrating them in the first person, making them seen even more gruesome and horrendous. Apeleius seems repulsed at the extravagance yet also in awe of the might and generosity of Demochares preparing for a public show, He lavishly tended and fed all those bears with the utmost care. You could see the animal wreckage of their moribund carcasses lying scattered in most of the streets. Pliny expresses positive views of the games and expresses admiration for the way in which they are executed well, much like the views of Martialis, You have also done admirably in giving the show so readily and on such a lavish scale, for this indicates a true sense of generosity. Pliny was senator in Rome so his political allegiance to the Emperor influenced his opinions of the Games. Suetonius again seems impressed by the games and events that take place in the Colosseum. He was a member of the upper class so had a strong affiliation with the Emperor which would seem a likely reason for his positive comments. The whole body of the people in particular he treated with such indulgence on all occasions, Suetonius seems to imply that the Emperor was most benevolent and was constantly seeking to please his spectators. Although Cicero was a politician, publicly he stated a positive interest in the games, but privately he seemed to be repulsed by the vulgarity and brutality of them. The extract to a friend expresses his shame and resignation to the fact that the games will continue, And we who were there saw nothing new. But what pleasure can it be to a man of refinement when either a powerless man is torn by a very powerful beast. In the Tusculan Disputations, Cicero tries to justify the Games but one cant help but think that he is grappling with his conscience. His comment about how the games where criminals killed one another in some way acted as a deterrent for others. At least among those addressed not to the ears but to the eyes. Statius a writer for the Emperors court expresses his views rather emotionally, making the games seem more than just an event. He discusses in detail the effect the slayings have on the Emperor, the loss of one lion alone drew a tear from mighty Caesars eye. He almost brings the event to life, writing of the slow death and bravery of the lion. Senecas views are refreshingly honest; he is able to be as frank as he virtually ruled Rome for five years on behalf of Emperor Nero. This would explain his views; his dialogue implies the games were put on to satisfy the masses, it is they that wanted the butchery and slayings. He implies the masses are creatures of ill repute associating with crowds is dangerous: someone is bound to seduce us with some vice. He refers to his immortal god which is rare as all the other writers refer to no higher being than the Emperor. Seneca seems to understand the minds of the masses and understands the need for such events, but is also aware that the games are only possible due to the participants being almost wild and untamed, be they human or animal, Give the Immortal Gods thanks that you are giving a lesson in cruelty to a man who cannot learn it. The last extract by St Augustine implies the game were wicked and evil, turning the good into bad and condemning their souls forever. He implies that the games were addictive and turned even the hardiest opponents. They became so embedded in the souls of the spectators that they were almost like addicts, not satisfied until their next dosage. In conclusion the overall impression is that the ancient writers expressed their views in correlation to their political affiliations. The main body of comments seem to find something positive in the games, and present them as a much needed part of Roman Society, to ensure the masses had a means of escapism from everyday toils. It was an effective and successful way of controlling crime, and maintaining order and control in society.

About Zaha Hadid, First Woman Architect to Win a...

About Zaha Hadid, First Woman Architect to Win a... Born in Baghdad, Iraq in 1950, Zaha Hadid was the first woman to win a Pritzker Architecture Prize AND the first woman to win a Royal Gold Medal in her own right. Her work experiments with new spatial concepts and encompasses all fields of design, ranging from urban spaces to products and furniture. At the age of 65, young for any architect, she died suddenly of a heart attack. Background: Born: October 31, 1950 in Baghdad, Iraq Died: March 31, 2016 in Miami Beach, Florida Education: 1977: Diploma Prize, Architectural Association (AA) School of Architecture in LondonStudied mathematics at the American University of Beirut in Lebanon prior to moving to London in 1972 Selected Projects: From parking garages and ski-jumps to vast urban landscapes, Zaha Hadids works have been called bold, unconventional, and theatrical. Zaha Hadid studied and worked under Rem Koolhaas, and like Koolhaas, she often brings a deconstructivist approach to her designs. Since 1988, Patrik Schumacher had been Hadids closest design partner. Schumacher is said to have coined the tern parametricism to describe the curvaceous, computer-aided designs of Zaha Hadid Architects. Since Hadids death, Schumacher is leading the company to fully embrace parametric design in the 21st Century. 1993: A fire station for the Vitra Company in Weil am Rhein, Germany2000: Inaugural Serpentine Gallery Pavilion, London, UK2001: Terminus Hoenheim-Nord, a park and ride and tramway on the outskirts of Strasbourg, France2002: Bergisel Ski Jump, Austria2003: The Richard and Lois Rosenthal Center for Contemporary Art in Cincinnati, Ohio2005: Phà ¦no Science Center in Wolfsburg, Germany2008: Pedestrian Bridge and Exposition Pavilions, Zaragoza, Spain2009: MAXXI: National Museum of 21st Century Arts, Rome, Italy2010: Sheikh Zayed Bridge, Abu Dhabi, UAE2010: Guangzhou Opera House, China2011: Riverside Museum of Transport, Glasgow, Scotland2011: Aquatics Centre, London, United Kingdom; and post-Olympic reconfiguration in 20142011: CMA CGM Corporate Headquarters, Marseille, France2012: Pierres Vives, Montpellier, France2012: Heydar Aliyev Center, Baku, Azerbaijan2012: Eli and Edythe Broad Art Museum at Michigan State University in East Lansing2012: Galaxy SOHO, Beijing, China2013: Hadid Res idences for CityLife, Milan, Italy 2014: Messner Mountain Museum at Plan de Corones, South Tyrol, Italy2017: Expected completion of Hadid Tower, office skyscraper for CityLife, Milan, Italy2017: Expected completion of One Thousand Museum Condos, Miami, Florida2022: (proposed) al-Wakrah Stadium, Qatar Other Works: Zaha Hadid is also known for her exhibition designs, stage sets, furniture, paintings, drawings, and shoe designs. Partnerships: Zaha Hadid worked at the Office for Metropolitan Architecture (OMA) with her former teachers, Rem Koolhaas and Elia ZenghelisIn 1979, Zaha Hadid opened her own practice, Zaha Hadid Architects. Patrik Schumacher joined her in 1988. Working with senior office partner, Patrik Schumacher, Hadids interest lies in the rigorous interface between architecture, landscape, and geology as her practice integrates natural topography and human-made systems, leading to experimentation with cutting-edge technologies. Such a process often results in unexpected and dynamic architectural forms.- Resnicow Schroeder Major Awards and Honors: 1982: Gold Medal Architectural Design, British Architecture for 59 Eaton Place, London2000: Honourable Member of the American Academy of Arts and Letters2002: Commander of the British Empire2004: Pritzker Architecture Prize2010, 2011: Stirling Prize, Royal Institute of British Architects (RIBA)2012: Order of the British Empire, Dames Commander of the Order of the British Empire (DBE) for services to Architecture2016: Royal Gold Medal, RIBA Learn More: Zaha Hadid was the first woman to win a Pritzker Architecture Prize. Learn more from Citation from the 2004 Pritzker Prize Jury.Zaha Hadid: Form in Motion by Kathryn B. Hiesinger (Philadelphia Museum of Art), Yale University Press, 2011 (catalog of commercial designs, made between 1995 and 2011)Zaha Hadid: Minimum Series by Margherita Guccione, 2010Zaha Hadid and Suprematism, Exhibition Catalog, 2012Zaha Hadid: Complete Works Source: Resnicow Schroeder biography, 2012 press release at resnicowschroeder.com/rsa/upload/PM/645_Filename_BIO%20-%20Zaha%20Hadid%20Oct%202012.pdf [accessed November 16, 2012]

Three useful knots for camping (demonstrate) Essay

Three useful knots for camping (demonstrate) - Essay Example An example of shoe laces can be taken here when the laces are crossed against each other. Similarly another overhand knot is tied to put the left end of the rope over and under the right one. The ropes are pulled together to form a square knot afterwards (Filip 2013). Clove Hitch is another knot which is used to hold objects to where they are required. The object to be roped is first taken and the rope is passed beneath it to give it a wrap. The rope is then crossed for a second time to give the second wrap in the form of an X so that both the wraps leap each other. After that a third wrap is given and the end of the rope is put in between of the X. Both the ends are then pulled to give a Clove Hitch (Filip 2013). The last know is known as Bowline and is very helpful for the campers and mountaineers. The rope is first taken and a loop is made by the rope itself. The rope end is then put through the loop and then put again in the loop to align with the main end. The rope is then pulled to give a tight knot known as Bowline (Filip 2013). Tkaczyk, Filip. "Camping Knots for Wilderness Survival."Â  Wilderness Survival School | Alderleaf Wilderness College - Survival Courses. N.p., n.d. Web. 11 Apr. 2013.

Digital Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

Digital Marketing - Essay Example Digital marketing strategy for GAME which is a UK based gaming retail organization which commenced its operations under the ownership of The Game Group Plc. in 1991. By briefly evaluating the current digital marketing activities of the firm, the content of this report is guided through the identification of limitations in the organization’s current digital marketing policies so as to generate an examination on how the firm can improve its strategy for fulfilling organizational objectives. Furthermore, the report also draws the establishment of an effective and successful digital marketing strategy by focusing on setting SMART objectives. According to Richman (2011), the establishment of precise and well-defined organizational objectives is important for acknowledging and taking into account what the firm hopes to achieve by the implementation of a specific strategy. Thus, the setting of objectives must fulfill the criterion that has been set by SMART objectives such that the aims should be â€Å"†¦Specific, Measurable, Agreed Upon, Realistic and Time/Cost limited† (Richman 2011, p. 65). With regard to the prior assessment which was conducted in relation with GAME’S current digital marketing strategy, the conclusions of the report were able to establish that the organization’s website is marked and characterized by certain limitations and weaknesses that must be addressed effectively and immediately as a part of the enhancement and improvement measures in GAME’s present digital marketing policy. Most importantly, the conclusions of the report were able to outline that while the organization’s website provides potential visitors with an extensive amount of information on the homepage, there are several weaknesses in website functionality and features which may be preventing visitors from fully accessing online material and benefitting from the availability of the medium. From a concise perspective, it can be identified that problems in GAME’S

Management Information System to Organisations Essay Example for Free

Management Information System to Organisations Essay Management information system is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. (Laudon, 2002,P1) It provides information figure of reports and displays to managers. For example, sales managers may use their computer workstations to get sales results of their products and to access weekly sales analysis reports, and then evaluate sales made by each salesperson. Management information systems arose in the 1970s to focus on computer-based information systems aimed at managers. (Laudon, 2002, P15). Because of the growths of the Internet, globalisations of trade, and the rise of information economies, have to improve the role of information systems in business and management. And then it needs pays attention to organisation management information that issues raised by sociology, economics, environment and psychology. An organization is a stable, formal social structure that takes resources from the environment and processes them to produce outputs. (Laudon, 2002,P87) This essay will be evaluating the contribution of Management Information System to Organisations. Like as What relationship between information and managers job; computer networks importance for management information development; different types of management information systems to use differences and how it is impact and limitation of information systems. Firstly, before organisation Management Information need to understand it that have four factors determine the usefulness of information a manager: quality, timeliness, completeness, and relevance (Gareth, 2000,P613) Accuracy and reliability determine the quality of information. (Gareth, 2000,P613) tell us higher quality of information need have greater accuracy and reliability. The greater accuracy and reliabilitys information will bring correct decision for manager. For example, accounting informstions, information as accuracy refers to the extent to which information effectively represents a situation as it really is, the accuracy of each source of data used varied widely.((Volking, 1993, P8) The source where accuracy posed the greatest problem was the marketing database.So I think usefulness informations need have accuracy and  reliability, accuracy and reliability determine the quality of information. Information that is timely is available when it is needed for managerial action, not after the decision has been made (Gareth, 2000,P614) In todays speedily changing world and technology s developing, lead to information changing frequently. Real-time Information is reflecting current conditions. (Gareth, 2000,P614) For example, productions price changing frequently in marketing because manager wants to make profit in competitions marketing. So manager should be pay attention to informations changing. Catch Real-time information is very importance. Look at timeliness in accounting Timeliness: accounting information should be made available to external decision-makers before it loses its capacity to influence decisions. (Dyckman, 1992, P44) Like the news of the world, old financial information never carries the same impact fresh information carries. Otherwise lack of timeliness reduces relevance. Information that is complete gives managers all the information they need to exercise control, achieve coordination, or make an effective decision. (Gareth, 2000,P615) informations completive will provided good help to manager to decision. When you set up a new business, look at complete information is importance. Such as, how is this productions sold, how long can make profit and how much capital need put in this company at first time. Also information in accounting system also need pay attenation to informations completetive. Information that is relevant is useful and suits a managers particular needs and circumstances (Gareth, 2000,P615) It can make a difference in a users decision. Relevance refers to the capacity of accounting information to make different to external decision-makers who use financial reports. They use accounting information with either or both of two viewpoints in mind: Forecasting what the economic future is likely to hold. Confirming the accuracy of past forecasts. Stated more technically, relevant accounting information help users to make predictions about future events, to confirm or correct prior expectations, and to evaluate current conditions. (Dyckman, 1992, P43) In my opinion, relevant is most importance, because if the data are not relevant to the task at hand, manager will be make mistake by these wrong information, and west time in wrong decisions. And then will bring some problem for this company s operation. Information decision, control and coordination Secondly, information technologys development is importance for management information development. Because the growths of the Internet, globalisations of trade, and the rise of information economies, it have to improve the role of information systems in business and management. Software is the detailed instructions that control the operation of a computer system. Without software, computer hardware could not perform the tasks we associate with computers. The functions of software are to (1) manage the computer resources of the organisation (2) provide tools for human beings to take advantage of these resources, and (3) act as an intermediary between organisations and stored information. Selecting suitable software for the organisation is a key management decision. (Laudon, 2002,P172) Thirdly, different types of management information systems to use differences: a transaction-processing system is a system designed to handle large volumes of routine, recurring transactions. (Gareth, 2000,P625) For example, managers use transaction- processing system to record sale of items and path inventory levels, employee record keeping, and payroll. A management information system that gathers, organize, and summarizes comprehensive data in a from that managers can use in their nonroutine coordinating, controlling, and decision-making task.(Gareth, 2000,P626) Operational Systems are concerned with transaction handling and the  day-to-day operation of the organisation, usually for a particular department within the organisation. Data are entered and stored in a file format, and are updated regularly during routine processing. Example, Producing invoices and monthly reports for operational-level managers, and fortnightly payroll cheques. The major disadvantage of this system is that they are inflexible and so not able to be adapted easily to do new tasks, or expected tasks earlier than usual. They also do not support any decision-making advice ability for tactical and strategic-level managers. Most companies today have gone beyond this system. (Long, 1994,P365-397) Decision support systems give direct computer support to managers during the decision-making process. For example advertising managers may use an electronic database packs up to do what, if analysis as they test the impact of other advertising budgets on the forecasted sales of new products. (OBrien, 1997,P31) A Decision Support System is an interactive information system that rely on integrated user-friendly hardware and software designed to assist mangers make decisions related to the efficient and profitable running of the business. Expert systems can provide expert advice for operational chores like equipment diagnostics, or managerial decisions such as loan portfolio management. (OBrien, 1997,P32) Expert systems have been developed for subjects such as medical diagnosis, oil exploration, financial planning, taxation return preparation, chemical analysis, surgery, weather prediction, computer repair, nuclear power plant operation, newspaper layout, interpreting government regulation, and troubleshooting computer systems configurations (eg. MS Help). (Long, 1994,P365-397) Finally, management information systems also have some limitations and some technology impact its development. The advance in management information system and technology are having important effects on managers and organisations. (Gareth, 2000,P629) One of the most important of these  involves the subjectivity of the scoring technique. Clearly establishing the extent to which a data attribute is inherent in any one data source is highly judgemental. Likewise, establishing weightings for each attribute is also a highly subjective process. These tasks are therefore very much subject to the perception of the individuals who carry them out. This problem could be partly overcome by increasing the objectivity with which such estimates are made. Conclusion, Management information system is an information system that managers plan and design to provide themselves with the specific information they need. (Gareth, 2000,P615)This essay has Evaluated the contribution of Management Information System to Organisations. Including about Like as What factors determine the usefulness of information a manager; computer networks importance for management information development; different types of management information systems to use differences and how it is impact and limitation of information systems. From this essay, we can know MIS have some advantages for our used, however this tool is not perfect, also have limitations for it. So Managing a good company , need understand it first. Reference: Gareth R.Jones, Charles W.L. Hill Jennifer M.George, 2000, Contemporary management, The McGraw-Hill Companies, America. Kenneth C. Laudon Jane P. Laudon, 2002, Management Information Systems, Upper Saddle River, New Jersey 07458,America. Galliers.R., 1992, Information System Research: issues,methods,and practical guidelines, Blackwell Scientific Publications,UK. Dyckman, T., Dukes, R., 1992, Intermediate Accounting, IRWIN, America. OBrien, J., 1997, Introduction to information, IRWIN, America. Stair.,R, Reynolds, G., 2001, Principles of Information Systems, Course Technology, Australia. Mitchell, Volking, Yan E. Management Decision. Analysing the quality of management information: A suggested framework, London,1993. Vol. 31, Iss. 8; pg. 12, 8 pgs. Larry Long, Computers and Information Systems, 4th Ed., 1994, Prentice Hall, ISBN: 0-13-497884-6, chapter. 12, pages 365 397 Krumwiede, Kip. Cost Management Update. Survey reveals factors affecting, Montvale: Apr 1996. p. 1 (2 pages) URL: http://gateway.proquest.com/openurl?ctx_ver=z39.88-2003res_id=xri:pqdrft_val_fmt=ori:fmt:kev:mtx:journalgenre=articlerft_id=xri:pqd:did=000000009475160svc_dat=xri:pqil:fmt=textreq_dat=xri:pqil:pq_clntid=20901 Grover Dunn, Debra K Walker, Steve Hannaford. Air Force Journal of Logistics. Information technology, Gunter AFS: Spring 2003. Vol. 27, Iss. 1; p. 14. URL: http://gateway.proquest.com/openurl?ctx_ver=z39.88-2003res_id=xri:pqdrft_val_fmt=ori:fmt:kev:mtx:journalgenre=articlerft_id=xri:pqd:did=000000382958551svc_dat=xri:pqil:fmt=textreq_dat=xri:pqil:pq_clntid=20901 Steven A Morris, Thomas E Marshall, R Kelly Rainer Jr. Information Resources Management Journal. Impact of user satisfaction and trust on virtual team members, Hershey: Apr-Jun 2002. Vol. 15, Iss. 2; p. 22 (9 pages)

The Newly Proposed Copyright Law in Germany :: Music Copyrights Ethics Essays

The Newly Proposed Copyright Law in Germany Up to now copyright laws are heterogeneous throughout Europe, even amongst the member nations of the European Union. For example, in the UK manufacturers of recording and duplication hard- and software are not charged a fee per sold unit that goes to an association representing the body of copyright owners while in most other European countries this fee exists. In order to create a more homogeneous business environment the European Parliament passed new regulatory boundaries for copyright laws that now have to be transformed into national law by all member nations1. Currently, Germany is in the process of doing so and the government proposed a new law that raises a lot of protest from different organizations. Among them are various universities, the Chaos Computer Club 2 and Ver.di 3. Together they represent a wide spectrum of the body of consumers. Status quo of copyright in Germany The copyright law as it is active today in Germany does not only protect the rights of the owner of content, but also those of the content consumers. It's purpose is to function as a mediator between the two parties, serving both as a protection against plagiarism and an enabler of fair use. A central aspect of fair use is the private copy of content. The consumer is allowed to make copies of any content he legally possesses, regardless of the type of content or the media that conveys it. For example it is perfectly legal to record radio or television broadcast, make a copy of your favorite CD for use in a car, or encode it as MP3 to load the songs on a MP3 player, Software or movies on DVDs can be copied for back up purposes in case the original media gets destroyed. Schools and Universities enjoy special freedoms. Without special authorization of the content owners they are allowed to reproduce or show any content they legally own for educational purposes. Even though lectures at universities and schools are open to the public. Libraries have the duty, by law, to preserve as much content as possible and make it accessible to the public. Buying content once entitles libraries to make the purchased copy available to the public. The function of libraries is not restricted print media, it also includes audio and video. The proposed new copyright law In important points, the proposed law is quite similar to the DMCA in the United States.

Coffee Industry Trends Essay

Coffee shops are considered to be specialty eateries, which also includes retail outlets that offer bagels, donuts, ice cream and frozen yogurt. In 2011 there were around 20,000 coffee shops in the United States with combined revenues of $10 billion. 70% of the sales are generated by the top 50 coffee shop operators. There are local mom and pop operators competing alongside of Starbucks and other national brands. The number of coffee shops like Starbucks rose in 2004, but leveled off in the recession of 2008. The number of establishments has grown faster than the number of firms. So while there are quite a few startups, those start- ups are starting up more and more shops. International business is becoming more and more important in this industry. Starbucks reported to have 5,500 international locations in 2010. Starbucks is getting ready to open their first shop in Vietnam. Vietnam is a country with strong coffee traditions and many local independent shops. In 2012, the National Coffee Association conducted a study and they found that over 75% of adults living in the US drink coffee and of those, 58% drink it daily. The age group 25-39 went from 44% drinking daily to 54%. Why the increase? Most felt better about their finances. There are still more Americans drinking coffee than tea. There are 183 million coffee drinkers to 173. 5 million tea drinkers. There has been a surge of national quick service and fast food chains entering the market. McDonalds introduced their specialty coffee line, McCafe in 2005, Burger King has BK Joe, Chick-Fil-A has Cafe blends, 7-Eleven has World Roasts, and Dunkin Donuts has lattes and cappuccinos that they introduced in 2003. Because of increased competition, many companies are trying to increase their sales thru whole and ground coffee. Many are selling thru grocery stores, specialty food stores, and also the internet. This helps build brand awareness and also brings people into the coffee shop itself. 85% of coffee drinkers make their coffee at home and now they have more ways to make their own specialty and espresso as well. These companies are actually competing against themselves as they manufacture coffee for the Keurig and Vue machines. The average consumption of coffee has actually fallen slightly in the last 30 years, but is projected to remain stable over the next five years.